Proportional Data

The public compliance platform

Read the web on two axes.

Every monitored consumer site, plotted by the consent apparatus it deploys against the tracking that fires before consent — both observed, both measured per request so a big site isn't just a loud one. The grade is the quadrant; size is tracking volume. Observable industry practice, not a compliance verdict.

791 sites measured · week of Jun 25, 2026
Read

What the two axes mean

The grade is just which quadrant a site lands in — apparatus vs. tracking, nothing else.
Horizontal · X

Consent posture

The consent apparatus a site deploys — CMP, Google Consent Mode, IAB TCF, privacy API, plus policy artifacts (privacy, do-not-sell, health-data). Further left = more apparatus present, so the worst behavior radiates to the top-right. It measures what's deployed, not whether it gates.

← full apparatusnone
Vertical · Y

Tracking intensity

Tracking-weighted calls — data brokers, retargeting, ad pixels, bidding, ad serving — as a share of all requests, so size doesn't masquerade as harm. Session replay is one modest input, not the axis. Lower sits at the bottom.

lowheavy →
Plot

The field, graded

Filters apply to both the matrix and the table below.
19 sites shown
A · Restrained B · Tracks anyway C · Minimal D · Unrestrained ◦ → ● bubble size = tracking volume

▸ Inspect: click any bubble or row

Inspect

Every site, every measure

Click a column to sort · click a row to inspect.
Site Vertical Grade Consent Tracking CMP Do-Not-Sell Replay Magnitude

Consent = consent-posture score 0–100 (apparatus present) · Tracking = tracking-weighted calls per request · Do-Not-Sell = CCPA opt-out link detected · Replay = session-replay calls · Magnitude = tracking-weighted call count.

Rank

Who's doing the tracking

A measure of prevalence: the share of sites where each vendor appears, not a leaderboard.
Tag manager Ad serving Analytics Ad pixel Retargeting Social widget Data broker Consent mgmt

Top 20 of 124 vendors detected · bar = share of all 791 monitored sites.

Limits

What this instrument can't see

Observable indicators, not legal conclusions. Grades reflect the tracking and consent behavior we can measure by crawling each site, not legal judgments about any organization. A site's grade can change week to week as its setup changes, and some verticals (e.g. Media) are under-sampled. Methodology is published in full.