This week's reading
Most of the web tracks you before you agree to anything.
Proportional Data is a public-interest platform. Each week we crawl the top consumer sites and grade what every one of them tracks, on evidence anyone can check.
Crawl of 821 consumer sites · week of Jun 9, 2026
Consent, in practicelive
55%
of sites that show a consent banner
still track heavily before you consent
still track heavily before you consent
observable indicators, not legal conclusionsMethod →
The instrument
Two axes — consent posture and tracking — resolve into one grade.
22%are Restrained — consent apparatus present, little tracking before consent
31%Track anyway — consent tooling in place, heavy tracking still fires first
46%run no consent platform at all
Consent posture × tracking 791 sites
Color = grade · size = tracking volumeInspect
Why "proportional"
The Platform
Data : Need
The data a site collects should match the need for it.
Our public platform crawls the top consumer sites each week and grades every one A–D on the consent apparatus it deploys against the tracking that fires before a visitor consents.
Open the dashboard
The Advisory
Humans : AI
Human value should keep pace as AI scales.
Our advisory practice helps teams adopt AI and leverage their data so it amplifies their people, privacy-first and compliant by design.
Explore servicesWhat keeps the reading honest
Mission takes precedence over profit.
+Incorporated as a Washington Social Purpose Corporation. Public interest first.
+Methodology published in full, so grades stand on observable evidence.
+Independent of the vendors we measure. No advertising, no data sales.
Observable indicators, not legal conclusions. Grades reflect measurable tracking and consent behavior, not judgments about any organization.